As the field of artificial intelligence (AI) continues to rapidly advance, it’s becoming clear that it will have a profound impact on the world of search engine optimization (SEO). As AI becomes smarter and more sophisticated, traditional SEO techniques are becoming less effective, and many experts are predicting the demise of SEO as we know it. So, what’s next for digital marketers and website owners looking to stay ahead of the game? In this post, we’ve gathered expert tips on what to do next in a post-SEO world dominated by AI.
The Demise of SEO by AI: Expert Tips on What to Do Next
Introduction
In recent years, the use of artificial intelligence (AI) in SEO has been on the rise. While some successful marketers have leveraged AI technology to their advantage, others are uncertain about how to compete with AI-created content. In this article, we will discuss the pros and cons of AI-driven SEO and offer expert tips on how to stay ahead of the game.
The Downside of AI Content
While AI-generated content has become popular among big media brands, it’s not without its flaws. AI occasionally gets facts wrong or fails to create cohesive narratives. However, new models are being developed that hope to solve these problems. Nonetheless, it is essential to remember that AI still lacks the creativity of a human mind and is unlikely to come up with fresh ideas.
AI is Cheaper and Faster
One major advantage of AI in SEO is its cost-effectiveness. Using AI can save companies money on hiring writers while also allowing them to publish content much more quickly. AI-powered tools like Surfer AI have made it simple for content creators to create SEO-optimized content that is ready to publish.
Topical Authority and Creating a Topical Map
Expertise, Authority, and Trust (E-A-T) is a primary differentiating factor for SEO success. Topical authority plays a vital role in enhancing your E-A-T, and creating a topical map is a crucial step in this process. A well-designed topical map involves researching competitor websites and using tools like AnswerThePublic and SEO Minion to identify relevant topics.
Backlinks are Still Important
Aside from topical authority, backlinks are still a vital factor for SEO success. E-A-T is often based on links, and it is important to have quality backlinks for your site. Different types of backlinks include guest posts, link insertions, digital PR, business directory citations, and link exchanges.
Google’s Plans to Improve E-A-T Scoring
Google is continually unveiling new features to improve its E-A-T scoring. For example, Google is stepping up its game with the addition of the “about this author” feature. This feature helps searchers to learn more about the author of a particular piece of content, which can increase the E-A-T score for that content. Additionally, Google may move away from relying solely on backlinks in the future to determine E-A-T.
Psychological Hooks and Urgency Can Engage Readers
While AI lacks the creativity of a human mind, it can still produce engaging content. By using psychological hooks and urgency, AI-generated content can appeal to readers’ emotions, keeping them engrossed in the content. Nonetheless, keep in mind that it is important to strike a balance between creativity and factual accuracy.
Conclusion
In conclusion, the growing use of AI in SEO has both benefits and drawbacks. By leveraging the advantages of AI while also leaning into the unique advantages of the human mind, marketers can stay ahead of the curve. Creating a topical map, building quality backlinks, and focusing on E-A-T can significantly enhance your SEO strategy.
FAQs
What is Surfer AI, and how is it used in SEO?
Surfer AI is a tool that creates ready-to-publish SEO optimized content. It’s an efficient way of saving money on hiring writers and allows content to be published much more quickly.What are backlinks, and how do they impact SEO?
Backlinks are hyperlinks leading from one website to another. Having quality backlinks is essential as it impacts the E-A-T score of your site.How can using psychological hooks and urgency help engage readers in AI-generated content?
By using psychological hooks and a sense of urgency, AI-generated content can appeal to readers’ emotions, keeping them engrossed in the content.How can I improve my E-A-T score?
Creating a topical map that includes researching competitor websites and using tools like AnswerThePublic and SEO Minion can improve your E-A-T score. Additionally, adding valuable quality backlinks and utilizing the “about this author” feature can enhance E-A-T.What is the future of AI in SEO?
While AI is rapidly evolving, it is unlikely to replace human creativity. However, the use of AI and its impact on SEO will continue to be a point of discussion among marketers.